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Quiz

1. In 1964, what U.S. corporation registered a three-dimensional trademark that is now internationally recognizable?

2. "When it rains it pours," is one of America's oldest slogans. It is used to sell:

3. The earliest British law on trademarks was passed in 1266. It regulated the use of marks on what product:

4. In 1972, Standard Oil changed its name to what?

5. Aspirin, thermos, escalator, and nylon are all examples of:

6. What corporation received a color as a trademark in 1987?

7. The earliest trademarks were used by:

8. In 1971 who received a trademark consisting of musical notes?

9. The first trademark in the United States was granted to:

10. The first American publication to receive a trademark was the:

1. In 1964, what U.S. corporation registered a three-dimensional trademark that is now internationally recognizable?
McDonald's, Golden Arches

2. "When it rains it pours," is one of America's oldest slogans. It is used to sell:
Morton's salt

3. The earliest British law on trademarks was passed in 1266. It regulated the use of marks on what product:
Bread

4. In 1972, Standard Oil changed its name to what?
Exxon

5. Aspirin, thermos, escalator, and nylon are all examples of:
Words that originated as trademarks, but that are now generic, or general, names

6. What corporation received a color as a trademark in 1987?
Owens Corning, pink insulation

7. The earliest trademarks were used by:
European cave dwellers, around 5,000 B.C.

8. In 1971 who received a trademark consisting of musical notes?
NBC

9. The first trademark in the United States was granted to:
Averill Paints

10. The first American publication to receive a trademark was the:
Ladies Home Journal

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